Description
This online article, from the Lewis Center for Church Leadership, presents ten actionable strategies that help congregations plan and execute more effective annual giving campaigns that are rooted in clarity, gratitude, storytelling, and mission alignment. Author Ann Michel operates from the premise that stewardship flourishes when congregations communicate purposefully, honor generosity, and connect giving to spiritual identity. The article underscores that effective campaigns rely on relational practices rather than pressure or financial urgency.
Features
- Quick read
- Links to related resources, both free and for a fee
- Links to related articles
Practical Applications
- Express gratitude consistently through handwritten notes, public thanks, or personal outreach to practice appreciation as a core stewardship practice.
- Teach stewardship year-round by integrating generosity themes into worship and ministry moments to move beyond seasonal appeals.
