Description
This four-minute video by Converge provides an overview of the S.W.O.T. analysis planning technique. Guided by the belief that inspecting a goal from multiple angles makes it more achievable, this video introduces congregational leaders to a process to consider their ministries' strengths, weaknesses, opportunities, and threats.
Features
- Video transcript
- Links to related resources
Practical Applications
- Watch this video with your strategic planning team to get a high-level overview of the S.W.O.T. analysis approach.
- Inspect one of your congregation's existing programs using the S.W.O.T. categories--what are this ministry's strengths, weaknesses, opportunities, and threats?
