Description
This resource offers an in-depth exploration of the challenge of preaching to multiple age groups, developing a model for making Catholic preaching more contextually relevant to an intergenerational audience.
Features
communication theory, contemporary marketing segmentation theory, focus group research findings
Recommended Audience
Catholic clerg
Cost
Purchase as book or e-book
Practical Applications
- Make the Gospel message relevant to each and every parishioner by understanding how various Catholic generations relate to one another and the Church.
- Develop sermons accessible to various age demographics by applying princples of communication theory.
About the Contributor
