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Church Marketing 101: Preparing Your Church for Greater Growth

by Richard Reising, Baker Books, MI, 2006

Description

This resource lends practical marketing strategies for congregations, using examples from real-life and the Bible to highlight potential pitfalls and what types of messages congregations want to send.

Features

examples from the Bible, target markets, branding, church vision, assessment questions, how and what a church is communicating, mistakes to avoid

Recommended Audience

Clergy and lay leaders

Cost

Purchase as book or e-book

Practical Applications

  • Appoint a marketing director or form a marketing team to implement some of the strategies found in the book.
  • Use the assessment questions to evaluate what types of messages your congregation may be sending, even inadvertently, and tweak your marketing techniques to communicate more effectively.

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